“To increase the level of awareness, through effective influential broadcasting and other media campaigns, of the current environmental issues.”
 To promote care, preservation and protection to the environment through viral environmental campaigns.
 To build strong community ties while making a statement to preserve and appreciate nature.


 To build a public image for our target group to become a trendsetter and spokesperson in relation to environmental protection campaign.
 To enhance the communication with young people on how to be personally responsible to protecting their environment as a day-to-day task.
If beauty can launch a thousand ships, it can help protect and preserve the environment.


Miss Earth Singapore initiative aims for the support of three valuable sectors in the society to create strong statement for a sustainable future. The following sectors are: