To promote care, preservation and protection to the environment through viral environmental campaigns.
To build strong community ties while making a statement to preserve and appreciate nature.
To enhance the communication with young people on how to be personally responsible to protecting their environment as a day-to-day task.
If beauty can launch a thousand ships, it can help protect and preserve the environment.
An opportunity for companies to improve environmental management and be recognised, in return, by the society in its social responsibility towards eco-efficiency in its products and services.
Getting local governments, NGOs and various cities/municipalities to improve the environmental concerns in the immediate surroundings and strengthen community ties among its constituents.
To raise the level of awareness and reach the conscience of every individual to take responsibility.